Ranked among the top social media platforms in the world, YouTube is popular among both consumers and businesses alike. There’s no question that, as a brand owner, if you’re looking to expand your reach and increase sales, you need to be doing so on YouTube. But just how much effort should you put into it?

This depends on your target audience and its usage of the video-sharing platform. To better understand this, you need to have a clearer picture of the age demographics of YouTube users.

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YouTube users by age

According to the latest data on YouTube age demographics, as many as 34.62% of all YouTube users are young adults aged from 18 to 24. Of these, 52.6% are female users and 47.4% are male. This is the age group with the highest number of YouTube users. 

The second-largest age group is 25 to 34, with 33.41% of YouTube users in this range. Contrary to the 18-to-24 age group, there are significantly more male users (65%) than females (35%). Together, these two biggest age demographics of YouTube users make up 68.03% of the total. In other words, more than two out of every three users of YouTube are between the ages of 18 and 34.

The high usage of YouTube among young adults makes it a good platform for businesses with a target audience in this age range to market to. Whether it’s running paid ads on channels frequented by your buyers, collaborating with YouTube influencers, or publishing your own videos to market your brand and product, including YouTube in your video marketing strategy is an effective way to grow.

The data analyzing YouTube age demographics also shows that the platform is relatively popular among young teens. In fact, 14.68% of all YouTube users are from 13 to 17 years old, with more females than males making up this age group.

According to the breakdown of YouTube users by age, the platform isn’t frequented as much by older consumers. Just 10.9% of YouTube users are aged 35 to 44. The two oldest age groups, 45 to 54 and 56 to 64, make up just 4.49% and 1.92% of all YouTube users, respectively.

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