Global Ecommerce Sales Growth (2020–2025)
In 2021, global ecommerce growth rates hit 16.3 percent. This represents a deceleration from 2020’s growth rate of 26.4 percent, which was also the largest year-over-year increase analysts expect between 2020 and 2025 and can be attributed to the coronavirus pandemic.
The COVID-19 outbreak forced governments all over the world to impose strict lockdowns, which meant brick-and-mortar stores had to stay shut and consumers had to stay home. This boosted online retail growth as people went on the internet to carry out their purchases.
And with some parts of the world still facing stringent in-person shopping regulations, ecommerce sales are set to increase this year—albeit at a slower pace—and growth is projected to decelerate over the coming years.
For instance, ecommerce sales growth worldwide is expected at 11 percent in 2023, a 1.2 percentage point dip from 2022. This will fall to ten percent in 2024 and further to 9.2 percent in 2025.
Despite the falling growth rates, the ecommerce share of retail sales is expected to increase. In 2022, this figure is forecast at 20.3 percent and will increase to 23.6 percent by 2025.
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Ecommerce Sales Growth by Region
In which parts of the world is ecommerce experiencing the fastest growth?
Recent ecommerce sales growth statistics analyzing increase rates in the largest ecommerce markets show that the online shopping trend is expected to grow 50 percent in the US in the next few years. Ecommerce sales there are forecast to increase by a whopping 50 percent from $907.9 billion in 2022 to $1.4 trillion in 2025.
In Europe, this is set to grow a little slower at 47 percent. China, the country with the highest amount of ecommerce sales, is expected to see its online retail sector grow by 15 percent during this period. Analysts credit the relatively slow rate in China to the fact that the country’s peak in online shopping growth has already come in previous years.
In comparison, the rest of the world is forecast to see an increase of 52 percent in online sales from just over $1 trillion in 2022 to $1.5 trillion in 2025.
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