With so many business ideas in 2020, it can be hard to figure out which are worth pursuing. You’ll want to create a business that’s not only profitable today but also great for the long-term. You may notice that a lot of the ideas on this list have been growing in popularity recently. While jumping on a new trend can sometimes be risky – it can also be highly rewarding. Some of the ecommerce business ideas on this list have been popular for a long time making it more competitive but less risky. However, all the niche examples below will help make you money.
- 30+ Best Business Ideas of 2020
- Low Investment Business Ideas
- Startup Ideas 2020
- Startup Ideas 2020
- Innovative Business Ideas
- Want to Learn More?
30+ Best Business Ideas of 2020
If you have been asking yourself what business should I start, then this list is for you.
Let’s take a look at the list of ideas that’ll make you money in 2020:
Low Investment Business Ideas
1. Blackhead Removal
If you’re looking for low investment business ideas, you probably want to start with products that are low cost but with a mass audience appeal. This was one of the most popular opportunities in 2019 but it’s been growing again proving that this could be a long-term, low investment business to start. The thing about blackheads is that they never go away. You can continue selling products for years to come. But it also shows that this niche isn’t going away. Plus you can expand into other verticals within skin care.
So, let’s break down how marketing can work for this business. First, you need to start with a blog. This is gonna be a long-term business so building out that foundation from day one to write about blackhead removal, skin care, and beauty will help you become an authority in your niche down the road. You need to ensure your strategy is strong so be sure to write long-form blog posts of at least 1,000 words per article, update the article every six months for accuracy/content freshness, and optimize each article for one main keyword and three or four secondary keywords.
2. Back Massager
With people sitting in sedentary positions all day long, it’s no wonder that back pain is such a huge market. Keywords Everywhere shows that there are 246,000 monthly searches for “back pain.” And most of the secondary keywords include words like relief, remedy, and causes. So it seems like people are interested in knowing where the pain stems from and how to stop it. By selling back massagers, you can help minimize the symptoms your customers feel while solving a massive problem. Not everyone can afford to get a professional massage to minimize their symptoms, but back massager can help alleviate some problems.
To promote your business idea around back pain , you need to focus your marketing around the problem you solve. A little trick to find those with back pain issues is to create a blog post about back pain. Write an article that mentions how to solve it. Then on social media platforms like Twitter and Instagram add hashtags while sharing your article. Install a Google or Facebook pixel on your website just before sharing so you can remarket to those who read your article. People who find your article and read it will likely be experiencing problems with their back. Once they visit your website, you can have a retargeting ad win them back. The interesting thing about this strategy is that it makes your ads more effective because Facebook will now better understand who your ideal customer is since you’ve driven qualified traffic to your website.
3. Photo Printer
With MySpace losing files on their platform due to a server issue, it might be a good time to save a hardcopy of your Facebook, Google Drive, and online photos in general. While photo printers may seem like a blast from the past, the nostalgia element added with a fun twist can help bring back print photos. Business ideas that revolve around photography can include a photo printer as one of its items. So your printers don’t need to be part of a standalone niche.
Getting your business out there will need to include two main components: a hint of nostalgia and a highlight of security. You can create funny 90s themed videos of people printing their pictures and storing it in a box. Highlight that this is a way of keeping your memories safe.
4. Voice Translator
As time goes on, the world becomes wider. Business ideas around translation will be a huge market to go after. Even Google Translate gets 277 million monthly searches proving that people need all the help translating they can get. If you’re a business owner, selling to an international audience with text in different languages will help you reach more people. If you’re a traveller, you’ll be able to communicate your needs and wants with the help of a translator tool. Fortunately, you can sell products like voice translators which can translate several languages on the fly.
To promote this opportunity you could focus on job titles. If you’re targeting people on Facebook, you can target people with roles that require a lot of travel like CEOs, entrepreneurs, flight attendants, pilots, and digital nomads. They’ll likely find the device helpful in their communications with business partners or those involved in everyday interactions.
5. Reusable Bags
As people become more conscious of the waste they produce in their homes, some are starting to use reusable bags to lower the amount of plastic waste. Business ideas centered around preserving the environment can help you build a social conscious brand. On Oberlo, we’ve seen increased sales lately for reusable bags showing that people do want to minimize their waste. Mesh bags can be used to store produce, toys, or other essentials.
Socially conscious ideas need to showcase the environmental impact a customer can have with a simple change. You can create content around saving marine life or lowering plastic waste which many are on board with. And by showing that your product is the solution to these problems, you can help customers take action with their change.
Business ideas like athleisure stun the world by changing the game. Athleisure was virtually non-existent prior to April 2014. But with the sudden growth in athleisure being used for everyday wear, even workwear, it’s seen a sudden spike that continues to grow. By 2022, the athleisure market is expected to be worth an astounding $215 billion. Holy smokes. That’s a whole lot of change for a fairly new niche. And when experts are asked if this trend will soon pass, the experts consistently say “no.” So, if you’re looking for an opportunity that is popular, profitable, and here to stay, athleisure is the one to start out with.
Taking your athleisure business to the next level can be done with the help of influencer marketing. Take a look at mega-brands like Fabletics for inspiration. Since they’re a larger scale brand they’ve worked with influencers like Demi Lovato, Kelly Rowland, and being co-owned by Kate Hudson herself. When starting out, don’t feel discouraged. You can actually tap into micro influencers to help you promote your business. Since it’s women’s clothing, you could focus on Facebook ads, Instagram, and Pinterest to promote your products.
The streetwear niche has been steadily growing over the years. Up until 2020, it’ll be growing at a stable 5% increase each year. The$300 billion dollar industry can hold its own weight in the fashion world proving that fashion sub-niches can still be ultra profitable and successful for new business owners. Startup ideas like streetwear are perfect for business owners looking to cater their fashion lines to men as men’s streetwear is exceptionally popular right now.
Streetwear is a niche example that can be marketed on popular social platforms like Instagram. Having influencers take custom photos with your streetwear clothing can help you create a professional brand as younger people are starting to lean towards luxury streetwear brands. You can also run ads on both Facebook and Instagram to find your target audience. If you’re targeting a younger demographic, you can also create a Student Rep program and pay influential students to promote your brand to people throughout their campus for some strong word of mouth marketing.
8. Women’s Dresses
Venture ideas that involve women’s dresses are ultra competitive but they’re also super popular too. We’ve been scouring women’s fashion websites for a while now and have noticed an interesting trend. While most fashion websites include drop-down to categories, we’ve noticed that many brands actually add “Dresses” in the top navigation while bundling everything else under a Clothing dropdown. The prominence of “Dresses” proves that it’s one of the most popular women’s fashion items for many retailers.
Ecommerce business ideas like selling women’s dresses can be heavily promoted via ads. The great thing about clothing is that they’re often great at capturing the impulse buy. A shopper sees a dress they like on Facebook or Instagram, pulls out their credit card and makes a purchase without carefully contemplating the decision. Running ads on Facebook and Instagram will likely be your best bet for attracting the sale. Also, if you have an audience built up, you can also run email campaigns to drive traffic to your website.
Workwear is one of those small business ideas that you can take in a number of directions. There’s the work safety niche which has specialized workwear such as safety shoes, scrubs, eye protection and more. Or you can go into the business man’s workwear and sell suits, ties, dress shoes and other men’s fashion. There’s also women’s workwear where you can sell professional clothing for women such as conservative dresses, blazers, blouses and more. It doesn’t make sense to combine all of these niches since they all serve different audiences. However, within each of these ideas there’s a lot of room to expand into other verticals.
Marketing your workwear brand depends on which audience you serve. For example, if you sell specialized workwear, you’ll likely be targeting people who work in the trades such as construction or nursing. You’d be selling products like safety shoes and scrubs. However, even within that niche you’d find that you can’t do a one size fits all ad. The person who’d buy safety shoes is very different than a nurse looking for scrubs. Men’s workwear may even be considered men’s fashion in some aspects. For example, if you sell suits you might choose to target those who work in finance or law. In the women’s workwear niche, you’d likely market to women aged 23-34. If you sell professional work apparel, you might choose to target women who work in business, public relations, law, administration, or within a government role. As you can see, this is a business idea that can be taken into many different directions, depending on which niche you focus on.
10. Plus Size Clothing
Plus Size Clothing is one of the top business ideas of 2020. Last year, we saw more callouts for inclusion and diversity. More retailers are expanding their store collections to include clothing that fits every body. Since more manufacturers are offering greater size collections, there’s also more variety in clothing styles. Plus size clothing, as a standalone niche, allows you to fine tune your marketing directly to the plus sized audience. It allows women to shop on a website without worrying about finding the right size. You could expand to this idea and also add plus sized clothing to your fashion store. However, avoid creating categories called ‘Plus Sized Clothing.’ For example, retailer Suzy Shier calls their collection ‘Curve Appeal’ while their URL is optimized with the keywords ‘plus sizes.’
Plus sized clothing can be marketed in countless ways. You can go the organic traffic route and optimize your website for keywords like ‘plus size dresses’ or ‘plus sized clothing.’ As a fashion business venture, you can also successfully market on Facebook or Instagram. While you can include product posts on Facebook, you can also add a viral element to your posts which can help skyrocket your page’s engagement and following. You can add body positive images, inspiration articles, and viral videos about loving yourself no matter what. This viral approach has worked well for me while working within the fitness niche. Videos, especially, help skyrocket your pages engagement over time. You’ll want to have Facebook ads running at the same time which will naturally help boost overall engagement as well.
11. Wireless Earphones
The wireless earphone market is expected to grow by a rate of 7.0%. Wireless headphones currently owns 31% of the market share which is expected to continue seeing growth. The retail market for the headphone industry is expected to grow to $15.8 billion by 2025 making it worthwhile for entrepreneurs to start businesses in this niche.
Wireless earphones is a startup idea growing in popularity due to the advancement in technology such as Bluetooth and wifi. However, there’s also a convenience component to them. You can dropship wireless earphones, with many suppliers offering free ePacket shipping making it affordable for consumers. When building a brand, you’ll want to create articles about wireless earphones and different target audiences who’d use them. You also want to showcase the convenience of having them. You could create videos of people using them while they run, commute to work or take it out of their backpacks without having to untangle them.
12. Posture corrector
One of the fastest growing business ideas to make money right now is in the chiropractic field. With so many people constantly hunched over their phones and laptops, it’s no surprise that there’s been a rise in back and neck pain. Interestingly, the keyword “posture corrector” actually gets about 74,000 monthly searches proving to be a powerhouse startup idea for new entrepreneurs.
It’s true, you can sell products around posture correction on Oberlo. However, the niche is still wide enough that you can also create a ton of content as well. You can write blog posts to attract more people to your products. You can create ebooks about neck or back pain and some potential solutions to earn some passive income. And by zeroing in on the chiropractic field, you can gain some credibility by becoming an expert in a growing business niche.
Startup Ideas 2020
1. Beard Oil
One of the most popular niche examples targeting men is beard oil as the grooming industry makes approximately $6 billion in annual sales. There are many successful stories of flourishing beard companies making tens of thousands in sales each month. Other companies are selling hundreds of thousands worth of beard grooming products each year. Approximately 39% of American men have beards which is an increase of 15% from 2012. The men’s toiletries industry is worth approximately $3.4 billion surpassing the men’s shaving industry by over $1 billion.
While the beard oil niche market is competitive, there’s still room for new players. You can grow your brand by dropshipping grooming products and beard oils. You should consider buying a few products to take your own professional images. It’ll help position your brand as a reputable beard oil company. Having before and after beard pictures can help you sell your products to help your customers envision having your products. This business idea could benefit greatly with a strong social media presence. Your social media platforms should have tons of pictures of perfectly groomed beards for people to use as inspiration. It’ll allow you to grow organically.
2. Phone Case
The phone accessories industry may be worth as much as $121.72 billion by 2025. While it may include products other than phone cases, this new business idea still offers a lot of flexibility for you as an entrepreneur should you decide to tap this niche market. Notably, the phone case market accounts for 20.5% of the phone accessories industry making it a profitable niche regardless.
While there are a lot of phone case businesses, there’s still room for new stores to emerge. You can find thousands of phone cases to sell online on Oberlo. You can dropship iPhone phone cases, Samsung phone cases, wallet phone cases, and more. When you target women, you can have feminine phone cases such as floral patterns, cute animals, lace or marble patterns. Or you can target those who travel for work such as salespeople or entrepreneurs, and marketing phone cases that charge your phone.
3. Power Bank
By 2022, the power bank industry is expected to climb to $25.16 billion USD. A power bank is a mobile charger which is charged in advance for a later use. It’s a great product for those who plan to be in a remote location with limited access to electrical outlets. With an astounding 80% of internet users owning a mobile device, accessories like power banks are expected to continue growing in popularity. So, this startup idea might just be the perfect opportunity for you to make money in the power bank industry.
You can dropship power banks using Oberlo. You can do a combination of search based marketing (Google ads) with Facebook ads to grow your store’s popularity. You can also expand into other popular mobile accessories niches such as phone cases. Having a store focused on mobile electronics that are growing in popularity can prove to be one of the most profitable ecommerce business ideas.
By 2018, there were 141 million units of smartwatches sold around the world. The industry is expected to shoot up to an astonishing $19 billion worldwide. Yet, in 2019, it’s expected to earn $53.2 billion in sales revenue. Whether it’s being used to track steps or plan your day, smartwatches are evolving making them an innovative business idea.
On Oberlo, you can dropship smartwatches with heart rate monitoring which would appeal to those interested in fitness or heart patients. You can also dropship smartwatches with GPS for those who like travelling, hiking or doing outdoor activities. You can dropship smartwatches with cameras for those who like taking pictures or selfies. With this startup idea, how you choose to market your brand and who you choose to target can open up a range of possibilities for you in the future.
Meditation has been steadily growing over the past few years making it one of the most innovative business ideas to start. Interestingly enough, the keyword “meditation” has over 823,000 monthly searches so you can definitely grow and find a massive audience for this niche. When it comes to this startup idea, you can approach it a number of ways. You can create an app, sell meditation products, or build a profitable blog.
When it comes to launching your meditation business, focus on building an audience through content. Even if you decide to sell physical products, this niche is one that’ll definitely benefit from unique blog content, ebooks, apps, or even a YouTube channel teaching tips on mindfulness. By focusing on the creation of content, you’ll be able to lower your acquisition costs if you happen to sell physical products. Why? Because you’ll be growing a large, sustainable audience.
6. Drawstring Bag/Women’s Handbags
The bags niche has been steadily growing over the years making it one of the best business ideas.You’ll notice a trend increase within men’s drawstring bags, women’s handbags, and more. There’s a diverse selection of bags you can sell making this a great opportunity to try. You can eventually expand into luggage which has also been growing in recent years.
Instagram and Facebook would likely work well for you. You’ll want to start marketing in July or August to capitalize on back to school sales. Keep in mind that children’s backpacks have been decreasing in popularity so targeting students attending college would likely work best. You can do some Instagram marketing where you have college-aged influencers wearing and promoting your bags. Offer influencers a commission for every referral through their link to keep your costs low while ensuring sales. Be sure to also target people by their university and age to find your audience on Facebook.
Looking for business ideas in the fitness niche? HIIT is still one of the hottest niches to tap into. We’ve seen a steady rise in HIIT searches which tends to peak between January and August. Monthly searches for “HIIT” tend to have a volume around 246,000. You can tap into a wide range of channels to grow your HIIT brand. For example, you can create fitness videos on YouTube to build a long-term sustainable audience. You can create written content to share fitness tips. And you can monetize your audiences with the creation of an online store selling products.
One of the fastest ways to grow a loyal audience is by creating YouTube videos. Since creating workout videos can be a time-consuming process, it’ll be a lot less competitive than creating blog content. If you focus on creating new videos on a consistent schedule (say, once a week) you’ll be able to drive traffic back to your website. You might want to create a landing page to collect your subscribers’ emails. This will allow you to have an asset that you can own and remarket to for years to come.
8. Mirrorless Camera
In 2015, mirrorless camera sales were up by 16.5% in the United States resulting in lower DSLR sales. During that time, Canon’s sales were drastically reduced by 21% due to the popularity of mirrorless cameras as they had a collection of DSLR cameras which weren’t performing as well. Despite the high number of people using their phones as cameras, mirrorless cameras have somehow grown and created their own niche market.
With most people using their smartphones to take pictures, there’s a growing trend towards mirrorless cameras. Mirrorless cameras are more lightweight and compact than DSLRs which make them ideal for photographers who don’t want to lug around bulky inventory. When growing your mirrorless camera store, you’ll want to emphasize the benefits of owning a mirrorless camera instead of a DSLR. You’ll also want to write content about why you should use a mirrorless camera instead of your smartphone for taking pictures.
Business ideas that involve people’s pets tend to be wildly popular. With dogs being man’s best friend, it’s no wonder that the dog niche would be a great one to tap into for new entrepreneurs. From viral dog videos to selling dog accessories online, there’s a ton of ways to cash in on businesses that involve your furry friend. But if you decide on another pet, just know that the pet industry is actually worth an astounding $72.13 billion.
If you’re looking to dive into startup ideas like this one, you can find success on almost every platform. You can create funny dog videos on YouTube and monetize them with YouTube’s ad program. Or you can build a massive audience on Instagram, reposting photos of people’s dogs and crediting the owner. Or you can sell products on your own online store sharing dog training tips and creating specific breed related content.
10. Compression Socks
Compression socks add pressure to your lower legs to help reduce discomfort, swelling and more. They’re often worn by people who suffer from disorders like edema, thrombosis and more. While they can be tight, they often help improve the blood flow in your legs. If selling compression socks on your store, you need to be mindful of the language you use. This niche is one of the trickiest business ideas as you don’t want to make any claims about medical improvements. For example, you should use phrases like ‘helps reduce swelling’ rather than just ‘reduce swelling’ as the latter could be considered a claim. These socks work well on a medical related store that sells scrubs and medical gloves. You could also sell compression socks on a store that sells comfortable shoes like runners or orthopedic shoes.
Compression socks are a search-based product. Ultimately, you need to make sure that your product category and product pages are search engine optimized to effectively market these products. If you’re intent on using Facebook ads, then you should consider using a combination of organic traffic through search and retargeting ads. This will help better convert your traffic if they’ve abandoned their cart or weren’t ready to buy the first time around. You could also create ads for relevant segments such as athletes or those with certain illness that would require compression socks.
11. Dash Cam
Dash cams are one of those startup ideas that’ll continue to grow in popularity because they’re practical, while also having a viral element to them. In 2014, dash cam sales increased by918% in the United Kingdom because of the viral dash cam videos taken in Russia. Many insurance companies now accept dash cam videos in claims to be used as evidence and some may even lower your insurance premium if you have one installed in your car. By 2020, the industry is anticipated to be worth $4.03 billion worldwide.
If you decide to create a dash cam business, you can dropship from a wide range of products on Oberlo. The best way to build up on your new business idea is to show how beneficial your product is. You can regularly post videos on your blog or social media of crazy events that happened but were caught on dash cams. If you decide to do this, you need to make sure you blur out faces and license plates. You’ll also want to have permission from the person who recorded the video to share it. By building out your brand, when people search ‘dash cam videos funny’ or ‘dash cam videos 2020’ one of your videos is likely to pop-up if you post regularly. Content creating – blog posts to videos – can help grow this business.
Startup Ideas 2020
1. Bamboo Toothbrush
If you’re looking for new business ideas, the bamboo toothbrush niche is at an all-time high. It’s been maintaining high search volume for a few months now showing that this is one trend you need to jump on right now. Bamboo toothbrushes have risen in popularity due to growing interest in reducing plastic. Toothbrushes are replaced every couple of months resulting in higher plastic waste which doesn’t biodegrade. Bamboo toothbrushes allow your customers to be more eco-friendly. There are many different directions in which you can take this business venture. Some have chosen to create a standalone bamboo toothbrush store. However, you can also create a general bamboo store. Or you can add these trending products to a teeth whitening products store.
Bamboo toothbrushes can be marketed via Facebook ads and organic search. Facebook ads can be used to retarget your organic traffic but you can also use it to get immediate sales. Organic search is a long-term play but can also lower your acquisition costs. You should also consider bundling your products to increase average order value. Simply selling multiple bamboo toothbrushes of the same style can prove to be profitable for your store. Plus, it ensures that the customer is constantly using your toothbrush brand.
2. Smart Device
In 2020, one of the small business projects you’ll want to dive right into is within the smart device niche. By 2020, the industry is expected to sell 2.2 billion units of smart device products. So if you’re looking for a smart business idea, you might want to get into the smart device space. The possibilities of this niche are endless. You can solve everyday problems by making them slightly more hi-tech. For example, even something as simple as light bulbs have wifi and bluetooth connectivity these days that allow you to turn lights off from another room or even play music out of your lightbulb.
You can promote your smart devices through search and Facebook ads. If the device you’re selling has cool feature like you can turn it off from another room, you can create video ads to show off the cool features. Those videos can be shared on Facebook, Instagram, or YouTube ads. When it comes to search based results, you can create content around topics like “smart light bulb,” which gets 1,300 monthly searches. Or around some of the other popular topics in this small business niche.
3. Minimalist Watches
If you’re looking for a fun ecommerce business idea that makes time fly, you might consider starting a business in the watches space. Over the past couple of years, we’ve seen some steady growth of “minimalist watches” searches on Google Trends. However, we’ve also seen the volume of sales from popular watches increase even to the newest online stores. If you’re looking for top business venture that allows you to start selling the same day, you might want to try dropshipping watches.
So how do you start marketing your minimalist watch brand? Well, first, you might want to start by reading Tim Kock’s case study on how he made $6667 in under 8 weeks selling watches. He experimented with Facebook ads, Instagram marketing, brand ambassadors, and more. If you’re looking to get into the watch space, you’ll learn a lot by trying out some of those tricks.
4. Baby Pillows
Babies may be small but there is definitely a big industry based around them. While this is more of a trending product than business idea, it could very well evolve into a bigger business beyond just the product. We’ve seen some sky high search volume and sales growth for baby pillows in the last couple of months. I mean, check out this Google Trends data: there’s been steady growth since about 2010 so this is something that more parents are investing in buying. After you’ve built an audience selling your own baby pillows, you can expand your offerings to create a mega-brand in the baby niche. You might want to check out the best baby products of 2019 to help you get a head start on your business.
Good business ideas have one key thing in common: a clear-cut demographic. New parents will be the target audience of your baby business. And fortunately, with the help of Facebook, you’ll be able to target them with ease. You can create an entire brand around babies. You can add forums for new parents to ask questions, create blog content for both new moms and dads, or have an advice channel on YouTube to help new parents adjust to their new roles. All these efforts in combination can help you drive more traffic to your website and earn more sales.
Innovative Business Ideas
1. Standing Desk
The most innovative business ideas often start by transforming an everyday product into something different. We all know that sitting all day at the office isn’t the best thing for our health. And that’s why there’s actually been a rise in standing desks. There’s actually 15,000 monthly searches for “standing desks” proving that people really don’t want to spend their entire day sitting. Since about January 2011, there’s been a sudden and strong growth in search volume for “standing desks.”
This trending idea will be best promoted via search. You can create content around the topic of standing desks to help make your website more authoritative. If you prefer a non-search based approach, your best bet will be with the creation of video content. You need to explain the key benefits of using a standing desk to illustrate to others why they should get one.
2. Fake Flowers
From floral arrangements to wedding decor, fake flowers can be used at home or for special events. In the wedding industry, they’re a new business idea as more brides are opting for artificial flowers to save costs. They can be sold to customers looking to liven up their home or to businesses who want to sell custom floral arrangements to their customers. Since they’re artificial, you won’t need to worry about flowers that die too soon making the shipping process easier for customers. If you’re looking to go after the wedding market, your best bet is to sell silk flowers which have a more realistic appearance to ensure an elegant look.
Fake flowers can be marketed in a number of ways. You can promote them on Pinterest since the wedding niche is massive on the platform, making it a great audience to tap into. You’ll need to create infographic wedding pins or blog posts that can drive traffic back to your website. The secret of monetization here is to have a Facebook retargeting ad running at all times to turn blog visitors into customers. Since not all blog readers will know you have products, it’s always a good idea to retarget them after they’ve left your site. Organic traffic will also be huge if you focus on ranking for keywords related to fake flowers or artificial flowers. For this startup idea check out Afloral.com for inspiration.
3. Throw Pillows
In 2017, Bloomberg featured an article stating that millennials are finally moving out and buying homes. As a result, they’re starting to buy more furniture and home decor than ever before. While we’re giving a shout-out to throw pillows, there’s also been an increase in other home related products such as kitchen supplies. That’s why it’s a great idea to capitalize on this new business idea to make money. Having a store related to home decor or home related products can prove to be profitable for you. You can add a wide range of home related products to your store to fill out your product collections.
When marketing throw pillows you can target two types of audiences. First, you can target female homeowners 30-55. If you sell home decor, you can run ads to different types of products to determine which performs best for that audience. Second, you can target couples in a relationship or newly engaged as they’ll likely have wedding registries or be close to buying a home, making them the perfect audience to buying higher quantities of products from your store. You can even add a gift registry app on your store to get people to register for gifts on your website.
4. Home Security Systems
Every 18 seconds, there’s a home burglary in the United States alone. The home security business helps make communities and keeps our families safer. When it comes to home security products, we’ve actually seen a rise in search volume for “home security camera” since about 2013. The “home security systems” keywords gets about 90,500 monthly searches showing that more people are choosing to invest in their safety.
Unfortunately, when it comes to promoting growing business ideas like security cameras, Facebook doesn’t allow you to market on their platform. So, your approach needs to be search-based. You can create an entire brand around the home security industry. Building unique content around security related topics will help you gain brand awareness and traffic on your website so that people buy your products. You can choose to sell home security devices on an online store and sell information products around the topic of home security to monetize your website.
5. Air Sofa Beds
At Oberlo, we’ve seen a rise in air sofa bed sales. They can be used for lounging in a kid’s room or used outdoors for a camping trip. As a popular business idea, they work well alongside other products in an outdoor or home store. This startup idea has been trending upwards for a while now with slight peaks in the summer. Thus, giving you the perfect amount of time to start working on optimizing your online store for keywords.
Air sofa beds can perform well in search. You can optimize your content to rank for keywords related to air sofas or inflatable sofas or even inflatable beds. However, they can also perform well as an impulse buy product in the summer. You can create video content showing people lounging by a campfire or relaxing under the sun. Using those videos for your ads can prove to be profitable by encouraging people to buy your products by highlighting the experience you create around your business venture.
6. Travel Bag
Want to start one of the most popular business ideas? Well, you’ll want to head straight for the travel niche. The keyword “travel bags” actually gets an astounding 246,000 monthly searches proving to be one of the biggest powerhouses on this list. Google Trends also shows that search volume for this is increasing. This is clearly something people want. And if travel bags are so popular, it only makes sense that other travel related accessories would be too. The travel niche is a massive one that allows you to sell physical or digital products. And you get to target a range of people from digital nomads to student travellers to honeymooners.
Since search volume is so high, you might want to start with a search based strategy first. You can do keyword research on various travel related topics or if you’d prefer to go into the handbags space you could do keywords for that niche instead. You can focus on growing blog content around your focus to build an audience that you can sell your products to. By sticking to a consistent schedule of new content and new products, you’ll be able to grow a brand that’s designed for long-term success.
Want to Learn More?
- 100+ Products to Sell [Ebook]
- The Value of Facebook Ads and Target Markets for Ecommerce
- 6 Inspiring Ecommerce Startup Stories You Need to Read
- Ecommerce Roadmap: How To Start A Successful Ecommerce Business
Which of these business ideas are you looking to start in 2020? Share your answer in the comments below!